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Cómo potenciar el crecimiento global de tu empresa

Cómo potenciar el crecimiento global de tu empresa
16 Dec

An inspiring and actionable webinar designed for professionals navigating the challenges of global expansion. Led by HR expert Lluís Pericás, the session focuses on how training and aligned talent strategies can overcome key barriers to internationalization - from cultural adaptation to legal complexity. Ideal for HR leaders, business owners, and anyone shaping the future of work across borders.

This free online session is part of Power Talks: People Inspiring Change, a webinar series focused on the future of HR and talent development. The event brings together top-level professionals to explore how organizations can drive global growth by empowering people through strategic training, cultural adaptation, and skills alignment.

Led by Lluís Pericás, HR Director at AXIAL and a specialist in internationalization, the webinar offers a deep dive into practical frameworks and real-life business cases for expanding internationally - not just through commercial efforts, but by preparing teams and leaders from within.

What You’ll Learn

1. Opening & Context

Welcome by Cristina Fuster (Cámara Valencia) and introduction to the Power Talks cycle. The international growth challenge is framed as a strategic transformation led by people and learning.

2. Why Training Enables Internationalization

  • Common barriers: language, legal systems, culture, internal infrastructure
  • Training as a lever for market expansion
  • Key competencies: multicultural awareness, adaptability, digital fluency
  • Aligning talent development with business strategy

3. Case Studies & Insights

  • First-hand experiences from AXIAL and other companies
  • What worked, what didn’t
  • Adapting content and training methods to local cultures

4. Common Pitfalls & How to Avoid Them

  • Viewing internationalization only as a sales strategy
  • Overlooking legal/regulatory aspects
  • Internal resistance from people or processes
  • Lack of alignment between compliance, culture, and business goals

5. Practical Recommendations

  • Run a skills diagnosis before expanding
  • Develop tailored training programs
  • Engage local leadership early
  • Include legal/fiscal planning in the international rollout
  • Evaluate impact on strategic KPIs
  • Final checklist of actions to implement

Speaker:
Lluís Pericás - HR Director at AXIAL, with extensive experience leading international expansion projects by aligning talent, training, and organizational culture.

How to Register:

You can complete the registration form on the official organizer’s website.